Sales Manager

Zeelandia UK, part of the Royal Zeelandia Group, are a leading supplier of high-quality bakery ingredients, serving both Industrial and Craft bakeries across the UK. With a strong heritage in the food ingredients sector and a reputation for innovation, service and collaboration, we partner with our customers to develop ingredient solutions that drive profitable growth.

We are now looking to recruit a Sales Manager into our team, to support delivery of the next stage of our Commercial strategy.

The Role

As Sales Manager you will take ownership of a defined group of strategic and key accounts in the Industrial bakery manufacturing sector, identifying, developing and converting new business opportunities, to achieve our ambitious budget.

Reporting to the Sales Director, you will also lead, coach and develop our sales account managers to drive individual and team performance.

You will combine your strategic mindset, with hands-on execution of the Commercial plan, focusing on lead generation, account relationship development, pipeline management and close collaboration with marketing, NPD and operational colleagues to deliver exceptional results.

What we are offering

•      Competitive salary and benefits package including car allowance

•      Culture that values collaboration, personal development, innovation and accountability

If you are an ambitious sales manager ready to take on a high-profile, growth focused commercial role in an established, forward-thinking business in the bakery ingredients market we would love to hear from you.

The Human Side

We offer a supportive, values‑driven working environment within an international food manufacturing business that puts quality, integrity and people at the heart of what we do. You will work in a collaborative culture where cross‑functional teamwork is encouraged and where individuals are trusted with ownership and responsibility. We value continuous improvement, open communication and practical problem‑solving, and we support our people to make a real impact in their roles.

In return for your contribution, Zeelandia offers:

• Company pension scheme

• Hybrid Working

• Competitive salary, aligned to role scope and experience

• Employee assistance Programme for free counselling services, webinars and resources

• Grocery Aid Partnership for free Practical, Emotional and Finance advice, including legal support, grants and counselling for you and your family, including children

• Holistic Policies, we are all human

• Wellbeing activities such as

  • annual employee events

  • NHS Health checks

  • Mental Health Coffee Mornings

  • Onsite trained mental health advisors

  • Flu Vouchers

  • Eye test and glasses discount voucher

  • Enhanced sickness pay

  • Hydration / Hot Chocolate Stations

  • Quiz’s

• Cycle to work Scheme

• EV Salary Sacrifice Scheme

• Referral payment of £250

• Long Service Awards

• Core Value awards and Recognition

• Opportunities for learning, development and skills growth

• A workplace built on respect, inclusion, wellbeing and teamwork

• DEI Working Group, Involvement Groups, allowing your voices to be heard and recognised

• A values‑led organisation committed to doing business the right way

• Please note that we are unable to provide sponsorship for this role.

• No agencies, we are already worked with our approved and retained recruitment agencies.

•      Proven experience in sales, ideally in the bakery ingredients sector

•      Commercially minded with the ability to analyse data, build commercial proposals and accurately forecast demand

•      Previous management experience leading a team, developing team skills, setting targets and delivering through others. We would also

  like to hear from candidates who can demonstrate they are ready to take the next step into team leadership

•      A strong track record in new business generation, account management and pipeline development

•      Hands-on and results-driven

•      Excellent influencing, communication and relationship-building skills. Comfortable to engage at all levels, internally and externally

•      Collaborative mindset, understand the benefit of working closely with other functions for mutual success, happy to lead by example and

  support others to succeed

•      Willingness to travel across UK (occasionally overseas) and work flexibly as required

•      Full UK driving licence